SIAB Supporter ‘Blog in a Bag’ No.14 – Nosto get tough, in the mud!

December’s Blog in a Bag (yes sorry it’s slightly late…!) is from Nosto, an international company with their UK office in London, who fundraised for us when the entire team took on the challenge of The Tough Mudder course last September. Here’s a re-cap of their day, ending a couple of months later with their SchoolBag pack at their office of all the SchoolBags they’ve raised money for – which are currently en route to Syria. We’d like to say a great big thank you to the the Nosto crew for their fundraising efforts!

It’s been an exciting and busy time for all, and to top things off nicely we wanted to end the year in what we believe should be the true spirit of the season; with a little story about the power of giving.

Back in September, in a time before arguments over Quality Streets, The Nosto team (including one very reluctant Content Marketing Manager) took to the Winchester countryside in a quest to conquer the one, the only, Tough Mudder – “a hardcore 10-12 mile obstacle race, designed by British Special Forces to challenge the toughest of the tough.”

Sounds hard, right? Well, I can tell you, that description is desperately underplayed… With obstacles that involve electrocution, tear gas-like substances and ice baths more shocking than your credit card bill at the end of December, it isn’t a task for the faint-hearted.

They say a picture is worth a 1,000 words so let’s see how it went…

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Team Nosto, pre-race and mud-free

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The Tough Mudder course – 12 miles of mud, torture and team-work!

Why have we waited until now to share our little story? Well, firstly because it’s taken (some of us at least) this long to get over the whole experience and secondly, because we didn’t do it for cheap thrills. No, we are rebels with a cause. And that cause is School In A Bag, a fantastic charity that aim to help help poor, vulnerable and disaster affected children throughout the world by giving them the tools they need for an education- with a bag filled with stationery, learning resources and eating utensils.

And recently we saw the fruits of our labour first hand when Lis from School in a Bag came to visit our offices armed with an impressive amount of educational tools, purchased with the spoils of our blood, sweat and tears. This gave us the opportunity to not only learn more about this fantastic cause but also to hand pack the bags that our sponsorship had bought.


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In total we managed to raise enough money for 96 bags and on the 15th of December, we are proud to announce, our bags reached Syria- a place that, as we all know, is in dire need of these type of resources.

Our take away message? Yes, it is the time to eat, drink and be merry and we hope our advice and our technology have helped you and your business to be successful during this holiday season, but it is also a time to be grateful and a time for giving!

Thank you to everyone who supported us during this endeavor. And as a Christmas present from us at Nosto we hope you enjoy this video of Kevin Paiser, our Head of Sales, being electrocuted (all for a good cause, of course).

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