Luke founded the charity, the Piers Simon Appeal, in 2005, shortly after his brother Piers sadly lost his life in the 2004 Boxing Day tsunami. Luke started off running the charity as a voluteer whilst working at an international school in Northern Thailand, but has been a full-time employee since 2008 when he returned to the UK. In November 2008 the Piers Simon Appeal (PSA) were invited to join the disaster relief charity ShelterBox in a joint project to send school equipment out to orphan children in Swaziland, Africa. The Piers Simon Appeal committed £50,000 towards the project, and in 2009 Luke, alongside his parents Henry and Celia Simon, distributed the SchoolBags to children in four different schools. In January 2011 the board of the PSA unilaterally decided to make School in a Bag it’s own brand to give it its own identity and provide it with the capacity to grow beyond the catchment area of the PSA.
See more about Luke and his family’s story here