The brief we set ourselves was a simple one:
To create a clean, easily navigable site that provides an in-depth view of our work, both historic and current which is user friendly, interactive and interesting whilst enabling the user to donate and track a funded SchoolBag with simplistic ease.
For viewers that want to go through it systematically, the website gives a comprehensive, honest account of the way we work which is backed up with case studies, strong images and video clips, whilst for those that want to jump straight to the section they are after, it should still provide enough information within the text and imagery to give a good overview of our work, be it through our operational activity, partnerships we have fostered or fundraising events and processes we carry out. Effectively, the ‘Home/Why SchoolBags/Our Work and About Us’ tabs provide the What?, Why?, Where?, How?, When? and Who? information about our work whilst ‘Get Involved/Blog/Shop and Donate’ are calls to action to support us and gain the current news. We hope you are as pleased with the results as we are.
The eagle-eyed among you will notice a new addition of an e-commerce ‘Shop’. Naturally, you can fund a SchoolBag through this platform (new supporters within the UK have already funded SchoolBags this way!) and some of our key merchandise items are on sale now…but, you can also expect some new additions in the not too distant future which we are very excited about :). Keep a look out for these arriving soon!