SIAB ‘Blog in a Bag’ No 56: Fundraising Challenge 2021

As we continue to adjust and acclimatise to a virtual world of raising money, 2021 marks a special year for School in a Bag and to commemorate it, we bring you the Fifty4Fifty Challenge!

Why the Fifty4Fifty Challenge?

For those of you new to School in a Bag, the charity was born out of the Piers Simon Appeal, a charity set up in memory of Piers who tragically died in the Indian Ocean Tsunami on Boxing Day in 2004. Born in 1971, Piers would be turning 50 years old on May 28th and to acknowledge his half century milestone, the Fifty4Fifty Challenge invites you to fundraise based around the number 50.

How does it work?

The aim is to create a challenge that is personal and hopefully achievable to you personally or as a group.

You may chose to make number 50 the total of what you set out to conquer – for example, with SchoolBags distributed to children in 46 countries the target for Team School in a Bag is to get in to our 50th country by the end of the year. In addition, Founder and CEO Luke’s challenge is to try and run a 50 miler in the summer and raise enough money to fund 50 SchoolBags in the process. 

Another way to tackle your Fifty4Fifty Challenge could be to set yourself 50 repetitions of an activity – you could do it on a weekly basis or do it consecutively over 50 days. Or for those striving to improve will power, how about giving a vice or habit up for 50 minutes, 50 days or 50 minutes each day??

The key is to: 

  • Make it bespoke to you and your ability
  • Make it a challenge that you can realistically achieve
  • Make it FUN…(remember it makes up the first three letters in FUNdraising!)
  • Raise money to fund numbered, trackable SchoolBags

And remember, your challenge does not need to be of a physical nature.  You might set yourself a challenge to read 50 pages of a book each day, play an instrument for 50 minutes each week, learn 50 new words or save your 50 pence pieces for a whole year. 

Whilst the target is always to raise money for SchoolBags (imagine if you could fund 50 SchoolBags from your challenge!!), we have often found that challenges that offer some self improvement at the end of the process generate a greater incentive and are more memorable. And for those of you, like Piers, who are turning 50 this year, well, you’ve got an obvious challenge…how about asking for donations instead of presents?

OK, I’m in…how do I sign up?

Click the button below to set up the online fundraising page for your Fifty4Fifty Challenge and follow the instructions below….


Remember to let us know about your Fifty4Fifty Challenge so that we can help promote it too.  Naturally, in this current climate the obvious way to fundraise is digitally but if you do want a paper sponsorship form, please do email us at: [email protected]

Good luck and have fun with your Fifty4Fifty.  Please, please observe and adhere to the current COVID guidelines and restrictions when you tackle your challenge and thank you in advance for helping our continual mission of Transforming Lives Through Education.

Team School in a Bag

School in a Bag is a charity born out of the Piers Simon Appeal, a charity set-up by Founder & CEO, Luke Simon, in memory of his older brother Piers, who lost his life in the Boxing Day tsunami in 2004. To date, over 121,000 SchoolBags have been distributed to children in 46 countries around the world, giving them the necessary tools to be able to attend school and therefore have a lifeline out of poverty and hardship. Equally, if they have been affected by war or a natural disaster and had to flee their home, the SchoolBags provide the tools to be able to gain some stability and normality back in their lives by attending school. To see more of the work we do, please take a look at our website: